OLGA
Date of birth:
Location:
Contacts:
Location:
Contacts:
11 Jan 1988
Odesa, Ukraine
Odesa, Ukraine
SEMENOVA
OLGA SEMENOVA
Date of birth:
Location:
Contacts:
Location:
Contacts:
11 Jan 1988
Odesa, Ukraine
Odesa, Ukraine
About me in numbers
- 12+years in IT
• co-founder and head of full-cycle web development studio Alternativa
• partner in USTA and Imago marketing agencies - 8+years of experience
in strategic digital marketing and auditing - 500+implemented projects
key clients managing from brand strategy development to product launch
About me in numbers
- 12+years in IT
• co-founder and head of full-cycle web development studio Alternativa
• partner in USTA and Imago marketing agencies - 8+years of experience
in strategic digital marketing and auditing - 500+implemented projects
key clients managing from brand strategy development to product launch
Key skills and areas of work
- full-cycle web design: development of web services, sites, programs
- web content administration
- zero-coding
- ATL and BTL campaigns
- Performance marketing
- PR
- Strategic marketing and audit
- Target audience segmentation
- CRM marketing
- Unit economics
- Analysis of competitors
- Customer Development
- Building a Customer Journey Map, using A/B testing
- Media planning
- Advertising campaigns: contextual, targeted, media, digital
- E-mail marketing
- Viral videos
- SMM
- Chat bots, funnels, sales in messengers
- Branding (positioning, strategy, visualization, corporate style = identity)
- Work with reputation
- Search Engine Marketing
- POS materials
- Search Engine Optimization (SEO)
- Web analytics
- End-to-end analytics
- CRM (integration, operation)
- Personal brand
- Company projects
- Tasks setting
- Execution control
- Motivation
- Education
- Financial budgeting and cost control
Interaction areas
b2b
"business to business"
The type of relationship between partners in the sales process, e. g., between legal entities, when one company sells a product to another, for the subsequent resale of this product or its use in the manufacture of its own product.
The type of relationship between partners in the sales process, e. g., between legal entities, when one company sells a product to another, for the subsequent resale of this product or its use in the manufacture of its own product.
b2g
"business-to-government"
This model provides for the sale of goods and services to state bodies and institutions, such as: the army, police, courts, schools, kindergartens, universities, polyclinics, trauma centers, libraries, museums and theaters, etc.
This model provides for the sale of goods and services to state bodies and institutions, such as: the army, police, courts, schools, kindergartens, universities, polyclinics, trauma centers, libraries, museums and theaters, etc.
b2c
"business to consumer"
Retail sale of goods and services to individual customers for personal consumption. This system implies a wide assortment that satisfies the needs of the largest number of customers.
Retail sale of goods and services to individual customers for personal consumption. This system implies a wide assortment that satisfies the needs of the largest number of customers.
c2c
"consumer-to-consumer"
The scheme of the relationship between the end consumer and the end consumer, when both the buyer and the seller are not entrepreneurs in the legal sense of this term. A feature of this segment is the participation of third parties – owners of trading platforms/marketplaces – sites where the seller can display the product and the buyer can purchase it.
The scheme of the relationship between the end consumer and the end consumer, when both the buyer and the seller are not entrepreneurs in the legal sense of this term. A feature of this segment is the participation of third parties – owners of trading platforms/marketplaces – sites where the seller can display the product and the buyer can purchase it.
Interaction areas
- b2b: "business to business"The type of relationship between partners in the sales process, e. g., between legal entities, when one company sells a product to another, for the subsequent resale of this product or its use in the manufacture of its own product.
- b2g: "business-to-government"This model provides for the sale of goods and services to state bodies and institutions, such as: the army, police, courts, schools, kindergartens, universities, polyclinics, trauma centers, libraries, museums and theaters, etc.
- b2c: "business to consumer"Retail sale of goods and services to individual customers for personal consumption. This system implies a wide assortment that satisfies the needs of the largest number of customers.
- c2c: "consumer-to-consumer"The scheme of the relationship between the end consumer and the end consumer, when both the buyer and the seller are not entrepreneurs in the legal sense of this term. A feature of this segment is the participation of third parties – owners of trading platforms/marketplaces – sites where the seller can display the product and the buyer can purchase it.
Notable projects
Auto business:
Official ŠKODA dealer "Griffin-Auto":
development, support and amplification of web platforms and web services for ŠKODA (the best dealer in the country since 2015)
(since 2014)
Official TOYOTA dealer GC "KanAvto":
development, launch and management of a promotional campaign on the TikTok social network for TOYOTA
(2021)
Official dealer of NISSAN GC "KanAvto":
development, support and amplification of web platforms and web services for car brands NISSAN, HYUNDAI, KIA, LADA and affiliated organizations
(since 2018)
Official dealer of HYUNDAI GC "KanAvto": development, support and amplification of web platforms and web services for car brands NISSAN, HYUNDAI, KIA, LADA and affiliated organizations
(since 2018)
Official dealer of KIA GC "KanAvto":
development, support and amplification of web platforms and web services for car brands NISSAN, HYUNDAI, KIA, LADA and affiliated organizations
(since 2018)
Official dealer of LADA GC "KanAvto":
development, support and amplification of web platforms and web services for car brands NISSAN, HYUNDAI, KIA, LADA and affiliated organizations
(since 2018)
Official dealer of VOLVO GC "Autopole":
development, support and amplification of web platforms and web services for car brands OPEL, CHEVROLET, CADILLAC, VOLVO, HONDA, SUZUKI
(2011-2019)
Official dealer of HONDA GC "Autopole":
development, support and amplification of web platforms and web services for car brands OPEL, CHEVROLET, CADILLAC, VOLVO, HONDA, SUZUKI
(2011-2019)
Official dealer of SUZUKI GC "Autopole":
development, support and amplification of web platforms and web services for car brands OPEL, CHEVROLET, CADILLAC, VOLVO, HONDA, SUZUKI
(2011-2019)
Official dealer of CADILLAC GC "Autopole":
development, support and amplification of web platforms and web services for car brands OPEL, CHEVROLET, CADILLAC, VOLVO, HONDA, SUZUKI
(2011-2019)
Official dealer of OPEL GC "Autopole":
development, support and amplification of web platforms and web services for car brands OPEL, CHEVROLET, CADILLAC, VOLVO, HONDA, SUZUKI
(2011-2019)
Official dealer of CHEVROLET GC "Autopole":
development, support and amplification of web platforms and web services for car brands OPEL, CHEVROLET, CADILLAC, VOLVO, HONDA, SUZUKI
(2011-2019)
FMS of Leningrad region and affiliated organizations:
development, support and amplification of web platforms of the Federation, including e-commerce platforms for auto and motorcycle equipment with SEO URL-pages of catalogs, high-level filtering, various types of online payment and delivery, CRM integration, marketing strategies, SEO optimization
(since 2014)
Costas Car Rental:
branding, development, support and website amplification for a Greek car rental company
(since 2016)
Brands, trademarks, public figures:
Dior:
web platform development for online ticket sales and 3D filming of the LadyAsSeenBy Dior exhibition
(2021)
DrViki:
development, support and amplification of the e-commerce platform of the star cosmetologist Victoria Filimonova with SEO URL-pages of catalogs, high-level filtering, various types of online payment and delivery, discount and loyalty system, blog, SMM, SEO optimization, CRM integration, marketing strategies and advertising
(since 2018)
Ashram:
development, support and amplification of the e-commerce platform of Natalia Osmann's yoga studio with SEO URL catalog pages, filtering, various types of online payment and delivery, discount and loyalty system, online registration for classes
(since 2020)
TM "Pomidora":
product branding and website development for the Ukrainian manufacturer and Private Label exporter of tomato paste, sauces and ketchups of "Pomidora" trademark
(2018-2020)
TM "MasterHouse":
development, support and amplification of a b2b web platform of household goods supplier with SEO URL-pages of catalogs, uploading positions to marketplaces
(since 2017)
TM "Нувіхім":
branding, design, web platform support and amplification for the chemical manufacturer of light industry and agriculture with SEO URL directory pages, filtering, different types of content access
(since 2014)
JSC "Lenreaktiv":
design, promotional materials and applications for the manufacturer of chemical products
(2020)
AnyaSoroka brand:
branding, full cycle website development for a designer clothing brand
(2019)
International scientific events:
WCAH:
branding, development, support and amplification of the web platform for the World Congress of Accounting Historians
(2018-2022)
ICM:
development and support of the promotional website for the International Conference "Game Theory and its Applications" within the framework of the International Congress of Mathematicians
(since 2016)
EMC:
development and support of the promotional websitforof the International Emerging Markets Conference
(since 2016)
Corporations and state institutions:
Hermitage Museum:
curator and consultant for the launch and development of the TikTok account of the museum complex, the "Silver Archer" award
(2021)
PJSC Gazprom:
design development of promotional materials for the "Job Fair"
(since 2019)
SPbU:
development, support and amplification of web platforms and web services for university departments and divisions
(since 2014)
SPbEU (UNECON):
development, support and amplification of web platforms and web services for university faculties and departments
(since 2017)
RANEPA:
development and implementation of an advertising strategy for SMM (design, motion)
(2017-2019)
Association of molecular medicine after E.I. Schwartz:
branding, development, support and amplification of web platforms and web services of the Association and affiliated organizations
(since 2019)
Education, skills, cognition, etc.
Higher Education
Master's degree of ONAT after A.S. Popov
Specialty: Engineer of fiber-optic communication systems
2010
Specialty: Engineer of fiber-optic communication systems
2010
Certification training
• Coursera
• Google Digital Garage
• Facebook Blueprint
• Tilda Education
• MaEd
• Skillbox
• Netology
• Google Digital Garage
• Facebook Blueprint
• Tilda Education
• MaEd
• Skillbox
• Netology
Software proficiency
• Adobe Photoshop, Adobe Illustrator, CorelDRAW, AutoCAD, 3Ds Max, Figma
• Working with code
• Video editing soft (OBS Studio, etc.)
• 1С, Bitrix24, AMO CRM, YClients
• Content Management Systems (all popular, as well as Tilda and similar)
• Advertising and analytical services
• Working with code
• Video editing soft (OBS Studio, etc.)
• 1С, Bitrix24, AMO CRM, YClients
• Content Management Systems (all popular, as well as Tilda and similar)
• Advertising and analytical services
Language proficiency
• Ukrainian – native speaker
• Russian – native speaker
• English – C1
• Spanish – A2
• Russian – native speaker
• English – C1
• Spanish – A2
Organization of work and communications
• Soft Skills
• Mindfullness
• Scrum
• Mindfullness
• Scrum
Citizenship
Ukraine
Education, skills, cognition, etc.
Higher Education
Master's degree of ONAT after A.S. Popov
Specialty: Engineer of fiber-optic communication systems
2010
Specialty: Engineer of fiber-optic communication systems
2010
Certification training
• Coursera
• Google Digital Garage
• Facebook Blueprint
• Tilda Education
• MaEd
• Skillbox
• Netology
• Google Digital Garage
• Facebook Blueprint
• Tilda Education
• MaEd
• Skillbox
• Netology
Software proficiency
• Adobe Photoshop, Adobe Illustrator, CorelDRAW, AutoCAD, 3Ds Max, Figma
• Working with code
• Video editing soft (OBS Studio, etc.)
• 1С, Bitrix24, AMO CRM, YClients
• Content Management Systems (all popular, as well as Tilda and similar)
• Advertising and analytical services
• Working with code
• Video editing soft (OBS Studio, etc.)
• 1С, Bitrix24, AMO CRM, YClients
• Content Management Systems (all popular, as well as Tilda and similar)
• Advertising and analytical services
Language proficiency
• Ukrainian – native speaker
• Russian – native speaker
• English – C1
• Spanish – A2
• Russian – native speaker
• English – C1
• Spanish – A2
Organization of work and communications
• Soft Skills
• Mindfullness
• Scrum
• Mindfullness
• Scrum
Citizenship
Ukraine
• Explain complex processes in understandable words
• Run a telegram channel with IT memes
• I am the last one to cry in critical situations
• Run a telegram channel with IT memes
• I am the last one to cry in critical situations
Let's discuss your project:
Almost forgot
Almost forgot :)
Let's discuss your project:
• Explain complex processes in understandable words
• Run a telegram channel with IT memes
• I am the last one to cry in critical situations
• Run a telegram channel with IT memes
• I am the last one to cry in critical situations