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Olga Semenova — digital expert for your business. WORLDWIDE.
OLGA SEMENOVA
#making
grow with
your business
digital
About me
15
[ years in IT ]
co-founder, full-cycle web development studio Alternativa
co-founder and CPO, WebTREE platform
CMO & Digital Director, Proove and Proove Gaming
executive partner, USTA and IM marketing agencies
10
[ years of expertise]
in strategic digital marketing and auditing
500
[ executed projects ]
key clients managing from brand strategy development to product launch
in numbers
+
+
+
Web development
- full-cycle web design: development of web services, sites, programs, applications
- web content administration
- zero-coding
- performance marketing, ATL and BTL campaigns, PR
- strategic marketing and audit
- analysis of competitors
- customer development
Marketing
Optimization and analytics
- search engine optimization (SEO)
- web analytics
- end-to-end analytics
- CRM (integration, operation)
of work
Key skills and directions
Production
- personal brand development
- company projects implementation
- full-cycle brand strategy
- team tasks setting
- execution control + motivation
- education
- financial budgeting and cost control
Management
Get the first consultation FOR FREE:
Extra Marketing directions:
- Target audience segmentation
- Building of a Customer Journey Map, using A/B testing
- Media planning
- Advertising campaigns: contextual, targeted, media, digital
- E-mail marketing
- CRM marketing
- Viral videos
- SMM
- Chat bots, funnels, sales in messengers
- Branding (positioning, strategy, visualization, corporate style = identity)
- Work with reputation
- Search Engine Marketing
- POS materials
interaction Areas
b2b
[ business-to-business ]
The relationship between partners in the sales process, e. g., between legal entities, when one company sells a product to another, for the subsequent resale of this product or its use in the manufacture of its own product.
b2c
[ business-to-consumer ]
Retail sale of goods and services to individual customers for personal consumption. This system implies a wide assortment that satisfies the needs of the largest number of customers.
b2g
[ business-to-government ]
This model provides for the sale of goods and services to state bodies and institutions, such as: the army, police, courts, schools, kindergartens, universities, polyclinics, trauma centers, libraries, museums and theaters, etc.
c2c
[ consumer-to-consumer ]
The scheme of the relationship between the end consumer and the end consumer, when both the buyer and the seller are not entrepreneurs in the legal sense of this term. A feature of this segment is the participation of third parties — owners of trading platforms/marketplaces — sites where the seller can display the product and the buyer can purchase it.
Brands
Trademarks
Public Figures
International Scientific Events
Education
Health and Beauty
Corporations and State Institutions
-
Web | Promotion | 3D filmingDiorWeb platform development for online ticket sales and 3D filming of the LadyAsSeenBy Dior exhibition -
Web | PromotionMercedes-BenzDevelopment, support and promotion of promo landing pages for Mercedes-Benz brand official car dealer -
Branding | Web | PromotionDrVikiDevelopment, support and promotion of the e-commerce platform belonging to the star cosmetologist Victoria Filimonova (also SEO, CRM, marketing, SMM) -
Web | PromotionŠKODADevelopment, support and promotion of web platforms and web services for ŠKODA brand official car dealer (also SEO, CRM, database handlers) -
Branding | Product | MarketingWeb TreeBranding, development and marketing for products (websites, apps, presentations, SMM) of Web Tree platroform startup as Co-founder and Chief Product Officer -
Producing | SMMHermitage MuseumSupervision and consultations for launch and development of the TikTok account of the museum complex, the "Silver Archer" award, 2021 (over 4 M views for the first video per day) -
Producing | SMM@shikocooksProducing and consultations for development of the Instagram and TikTok accounts of Shicocooks food blogger (recently 1 M and 300 K followers respectively) -
Web | PromotionAshramDevelopment, support and promotion of the e-commerce platform of Natalia Osmann’s yoga studio (also SEO, CRM) -
Web | PromotionGEELYDevelopment, support and promotion of web platforms and web services for GEELY brand official car dealer -
DESIGN | Web | Promotion | SEO | CRMHigher School of BusinessPromo design, full-cycle web-development, support and promotion of promotional website for post-graduate educational programs (MBA, EMBA, DBA, GMP, etc.) in Higher School of Business (till 2022) -
Web | PromotionKIADevelopment, support and promotion of web platforms and web services for KIA brand official car dealer -
Branding | Web | Promotion | SEOTM "Nuvichem"Branding, design, web platform development, support and promotion for the chemical manufacturer of light industry and agriculture (also SEO, SMM) -
Web | Promotion | SEOTM "MasterHouse"Development, support and promotion of the b2b web platform of household goods supplier MasterHouse -
Web | Promotion | SEOAR-KIWebsite development wirh portfolio and services of the known architect Ivan Kachalov -
Web | CRMEMCDevelopment and support of the promotional website for the International Emerging Markets Conference (till 2022) -
Web | PromotionOMODADevelopment, support and promotion of web platforms and web services for OMODA brand official car dealer -
Branding | WebAnyaSorokaBranding and full-cycle website development for the designer clothing brand AnyaSoroka -
Branding | Web | PromotionCostas Car RentalBranding, website development, support and promotion for the Greek car rental company Costas -
Web | Promotion | SEO | CRMGSOMDevelopment, support and promotion of web platforms and web services for Graduate School of Management departments and divisions (Triple Crown holder university, world top 100 business university) (till 2022) -
Web | PromotionTOYOTADevelopment, support and promotion of web platforms and web services for TOYOTA brand official car dealer -
Web | CRMGreen GoldDevelopment and support of the promotional website for the logistics company Green Gold in agricultural area -
Branding | WebPolina PidtsanBranding and full-cycle web-development of e-commerce website for the interior and furniture designer Polina Pidtsan (till 2022) -
Branding | Web | PromotionWCAHBranding, development, support and promotion of the web platform for World Congress of Accounting Historians (till 2022) -
Branding | WebTransSolutionsBranding and full-cycle web-development of promotional website for logistics company TransSolutions (till 2021) -
Web | CRMICMDevelopment and support of the promotional website for International Conference "Game Theory and its Applications" within the framework of International Congress of Mathematicians (till 2022) -
DesignPJSC GazpromDesign development of promotional materials for the monthly graduates' "Job Fair" by Gazprom (till 2022) -
Web | PromotionEVOLUTEDevelopment, support and promotion of web platforms and web services for EVOLUTE brand official car dealer -
Branding | SMMAPI SPAFull-cycle brand strategy and SMM for API SPA clinic by doctor Olena Hrinchuk -
Web | PromotionMillenniumWebsite development and promotion for the international courses of advanced studies in security "Millennium" -
Branding | WebIlya BraychenkoBranding and full-cycle web-development of promotional website for the psycologist Ilya Braychenko -
Branding | Web | Promotion | SEOPROSTRANSTVOBranding, full-cycle web-development, support and promotion for architectural studio PROSTRANSTVO -
Web | PromotionHYUNDAIDevelopment, support and promotion of web platforms and web services for HYUNDAI brand official car dealer -
Web | PromotionUNECON Alumni ForumFull-cycle web-development and promotion for University of Economics' annual Alumni Forum (till 2021) -
Branding | Web | PromotionTM "Pomidora"Product branding and web-development for the Ukrainian manufacturer and Private Label exporter of tomato paste, sauces and ketchups of "Pomidora" trademark (till 2022) -
Web | PromotionNISSANDevelopment, support and promotion of web platforms and web services for NISSAN brand official car dealer -
Web | Promotion | SEO | CRMUniversity of film and televisionFull-cycle development, support and promotion of web platforms and web services for State University of film and television (till 2022) -
Web | PromotionHAVALDevelopment, support and promotion of web platforms and web services for HAVAL brand official car dealer -
Branding | Web | Promotion | SMMTHE DUNESBranding, full-cycle website development and futher promotion, SMM strategy and targetinf for the designer clothing brand THE DUNES -
Web | PromotionVOLVODevelopment, support and promotion of web platforms and web services for VOLVO brand official car dealer
Education, skills,
cognition, etc.
Education
Master’s degree, ONAT after A.S. Popov, Engineer of fiber-optic communication systems, 2010
Certification trainings:
- Coursera
- Google Digital Garage
- Facebook Blueprint
- Tilda Education
- MaEd
- Skillbox
Software proficiency
- Adobe Photoshop + Illustrator, Figma, CorelDRAW, AutoCAD, 3Ds Max
- Working with code
- Video editing soft (OBS Studio, etc.)
- 1С, Bitrix24, AMO CRM, YClients
- Content Management Systems
- Advertising and analytical services
- AI services
Language proficiency
- Ukrainian – native speaker
- Russian – native speaker
- English – C1
- Spanish – B1
- German – A1
Organization of work and communications
- Soft Skills
- Mindfullness
- Scrum
"Guilty pleasures"
- Photo shooting
- Dark humor
- 40-90s music
- Dogs
- Living by the sea
- Logical tests
#Extra
- Explain complex concepts in understandable words
- Run the Telegram channel with IT memes
- I’m the last one to cry in critical situations
