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Olga Semenova — digital expert for your business. WORLDWIDE.
OLGA SEMENOVA
#making
grow with
your business
digital
About me
15
[ years in IT ]
co-founder: full-cycle web development studio Alternativa
co-founder and CPO: WebTREE platform
executive partner: USTA and IM marketing agencies
10
[ years of expertise]
in strategic digital marketing and auditing
500
[ executed projects ]
key clients managing from brand strategy development to product launch
in numbers
+
+
+
Web development
- full-cycle web design: development of web services, sites, programs, applications
- web content administration
- zero-coding
- performance marketing, ATL and BTL campaigns, PR
- strategic marketing and audit
- analysis of competitors
- customer development
Marketing
Optimization and analytics
- search engine optimization (SEO)
- web analytics
- end-to-end analytics
- CRM (integration, operation)
of work
Key skills and directions
Production
- personal brand development
- company projects implementation
- full-cycle brand strategy
- team tasks setting
- execution control + motivation
- education
- financial budgeting and cost control
Management
Get the first consultation FOR FREE:
Extra Marketing directions:
- Target audience segmentation
- Building of a Customer Journey Map, using A/B testing
- Media planning
- Advertising campaigns: contextual, targeted, media, digital
- E-mail marketing
- CRM marketing
- Viral videos
- SMM
- Chat bots, funnels, sales in messengers
- Branding (positioning, strategy, visualization, corporate style = identity)
- Work with reputation
- Search Engine Marketing
- POS materials
interaction Areas
b2b
[ business-to-business ]
The relationship between partners in the sales process, e. g., between legal entities, when one company sells a product to another, for the subsequent resale of this product or its use in the manufacture of its own product.
b2c
[ business-to-consumer ]
Retail sale of goods and services to individual customers for personal consumption. This system implies a wide assortment that satisfies the needs of the largest number of customers.
b2g
[ business-to-government ]
This model provides for the sale of goods and services to state bodies and institutions, such as: the army, police, courts, schools, kindergartens, universities, polyclinics, trauma centers, libraries, museums and theaters, etc.
c2c
[ consumer-to-consumer ]
The scheme of the relationship between the end consumer and the end consumer, when both the buyer and the seller are not entrepreneurs in the legal sense of this term. A feature of this segment is the participation of third parties — owners of trading platforms/marketplaces — sites where the seller can display the product and the buyer can purchase it.
notable projects
[ honored to be trusted by clients from different areas of business for years ]
Brands
Trademarks
Public Figures
International Scientific Events
Education
Health and Beauty
Corporations and State Institutions
Web | Promotion | 3D filming
Dior
Web platform development for online ticket sales and 3D filming of the LadyAsSeenBy Dior exhibition
Web | Promotion
Mercedes-Benz
Development, support and promotion of promo landing pages for Mercedes-Benz brand official car dealer
Branding | Web | Promotion
DrViki
Development, support and promotion of the e-commerce platform belonging to the star cosmetologist Victoria Filimonova (also SEO, CRM, marketing, SMM)
Web | Promotion
ŠKODA
Development, support and promotion of web platforms and web services for ŠKODA brand official car dealer (also SEO, CRM, database handlers)
Branding | Product | Marketing
Web Tree
Branding, development and marketing for products (websites, apps, presentations, SMM) of Web Tree platroform startup as Co-founder and Chief Product Officer
Producing | SMM
Hermitage Museum
Supervision and consultations for launch and development of the TikTok account of the museum complex, the "Silver Archer" award, 2021 (over 4 M views for the first video per day)
Producing | SMM
@shikocooks
Producing and consultations for development of the Instagram and TikTok accounts of Shicocooks food blogger (recently 1 M and 300 K followers respectively)
Web | Promotion
Ashram
Development, support and promotion of the e-commerce platform of Natalia Osmann’s yoga studio (also SEO, CRM)
Web | Promotion
GEELY
Development, support and promotion of web platforms and web services for GEELY brand official car dealer
DESIGN | Web | Promotion | SEO | CRM
Higher School of Business
Promo design, full-cycle web-development, support and promotion of promotional website for post-graduate educational programs (MBA, EMBA, DBA, GMP, etc.) in Higher School of Business (till 2022)
Web | Promotion
KIA
Development, support and promotion of web platforms and web services for KIA brand official car dealer
Branding | Web | Promotion | SEO
TM "Nuvichem"
Branding, design, web platform development, support and promotion for the chemical manufacturer of light industry and agriculture (also SEO, SMM)
Web | Promotion | SEO
TM "MasterHouse"
Development, support and promotion of the b2b web platform of household goods supplier MasterHouse
Web | Promotion | SEO
AR-KI
Website development wirh portfolio and services of the known architect Ivan Kachalov
Web | CRM
EMC
Development and support of the promotional website for the International Emerging Markets Conference (till 2022)
Web | Promotion
OMODA
Development, support and promotion of web platforms and web services for OMODA brand official car dealer
Branding | Web
AnyaSoroka
Branding and full-cycle website development for the designer clothing brand AnyaSoroka
Branding | Web | Promotion
Costas Car Rental
Branding, website development, support and promotion for the Greek car rental company Costas
Web | Promotion | SEO | CRM
GSOM
Development, support and promotion of web platforms and web services for Graduate School of Management departments and divisions (Triple Crown holder university, world top 100 business university) (till 2022)
Web | Promotion
TOYOTA
Development, support and promotion of web platforms and web services for TOYOTA brand official car dealer
Web | CRM
Green Gold
Development and support of the promotional website for the logistics company Green Gold in agricultural area
Branding | Web
Polina Pidtsan
Branding and full-cycle web-development of e-commerce website for the interior and furniture designer Polina Pidtsan (till 2022)
Branding | Web | Promotion
WCAH
Branding, development, support and promotion of the web platform for World Congress of Accounting Historians (till 2022)
Branding | Web
TransSolutions
Branding and full-cycle web-development of promotional website for logistics company TransSolutions (till 2021)
Web | CRM
ICM
Development and support of the promotional website for International Conference "Game Theory and its Applications" within the framework of International Congress of Mathematicians (till 2022)
Design
PJSC Gazprom
Design development of promotional materials for the monthly graduates' "Job Fair" by Gazprom (till 2022)
Web | Promotion
EVOLUTE
Development, support and promotion of web platforms and web services for EVOLUTE brand official car dealer
Branding | SMM
API SPA
Full-cycle brand strategy and SMM for API SPA clinic by doctor Olena Hrinchuk
Web | Promotion
Millennium
Website development and promotion for the international courses of advanced studies in security "Millennium"
Branding | Web
Ilya Braychenko
Branding and full-cycle web-development of promotional website for the psycologist Ilya Braychenko
Branding | Web | Promotion | SEO
PROSTRANSTVO
Branding, full-cycle web-development, support and promotion for architectural studio PROSTRANSTVO
Web | Promotion
HYUNDAI
Development, support and promotion of web platforms and web services for HYUNDAI brand official car dealer
Web | Promotion
UNECON Alumni Forum
Full-cycle web-development and promotion for University of Economics' annual Alumni Forum (till 2021)
Branding | Web | Promotion
TM "Pomidora"
Product branding and web-development for the Ukrainian manufacturer and Private Label exporter of tomato paste, sauces and ketchups of "Pomidora" trademark (till 2022)
Web | Promotion
NISSAN
Development, support and promotion of web platforms and web services for NISSAN brand official car dealer
Web | Promotion | SEO | CRM
University of film and television
Full-cycle development, support and promotion of web platforms and web services for State University of film and television (till 2022)
Web | Promotion
HAVAL
Development, support and promotion of web platforms and web services for HAVAL brand official car dealer
Branding | Web | Promotion | SMM
THE DUNES
Branding, full-cycle website development and futher promotion, SMM strategy and targetinf for the designer clothing brand THE DUNES
Web | Promotion
VOLVO
Development, support and promotion of web platforms and web services for VOLVO brand official car dealer
Education, skills,
cognition, etc.
Education
Master’s degree, ONAT after A.S. Popov, Engineer of fiber-optic communication systems, 2010
Certification trainings:
- Coursera
- Google Digital Garage
- Facebook Blueprint
- Tilda Education
- MaEd
- Skillbox
Software proficiency
- Adobe Photoshop + Illustrator, Figma, CorelDRAW, AutoCAD, 3Ds Max
- Working with code
- Video editing soft (OBS Studio, etc.)
- 1С, Bitrix24, AMO CRM, YClients
- Content Management Systems
- Advertising and analytical services
- AI services
Language proficiency
- Ukrainian – native speaker
- Russian – native speaker
- English – C1
- Spanish – B1
- German – A1
Organization of work and communications
- Soft Skills
- Mindfullness
- Scrum
"Guilty pleasures"
- Photo shooting
- Dark humor
- 40-90s music
- Dogs
- Living by the sea
- Logical tests
#Extra
- Explain complex concepts in understandable words
- Run the Telegram channel with IT memes
- I’m the last one to cry in critical situations
