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Olga Semenova — digital expert for your business. WORLDWIDE.
OLGA SEMENOVA
# making
grow with
your business
digital
About me
12+
years in IT
co-founder and head of full-cycle web development studio Alternativa
executive partner in USTA and Imago marketing agencies
•
•
8+
years of experience
in strategic digital marketing and auditing
500+
executed projects
key clients managing from brand strategy development to product launch
in numbers
+
+
+
About me
12+
years in IT
co-founder and head of full-cycle web development studio Alternativa
executive partner in USTA and Imago marketing agencies
•
•
8+
years of experience
in strategic digital marketing and auditing
500+
executed projects
key clients managing from brand strategy development to product launch
in numbers
+
+
+
Web development
- Full-cycle web design: development of web services, sites, programs, applications
- Web content administration
- Zero-coding
- Performance marketing, ATL and BTL campaigns, PR
- Strategic marketing and audit
- Analysis of competitors
- Customer Development
Marketing
Optimization and analytics
- Search Engine Optimization (SEO)
- Web analytics
- End-to-end analytics
- CRM (integration, operation)
of work
Key skills and directions
Production
- Personal brand development
- Company projects implementation
- Tasks setting
- Execution control
- Motivation
- Education
- Financial budgeting and cost control
Management
Get the first consultation FOR FREE:
Web development
- Full-cycle web design: development of web services, sites, programs, applications
- Web content administration
- Zero-coding
- Performance marketing, ATL and BTL campaigns, PR
- Strategic marketing and audit
- Analysis of competitors
- Customer Development
Marketing
Optimization and analytics
- Search Engine Optimization (SEO)
- Web analytics
- End-to-end analytics
- CRM (integration, operation)
of work
Key skills and directions
Production
- Personal brand development
- Company projects implementation
- Tasks setting
- Execution control
- Motivation
- Education
- Financial budgeting and cost control
Management
Get the first consultation FOR FREE:
Extra Marketing directions:
- Target audience segmentation
- Building of a Customer Journey Map, using A/B testing
- Media planning
- Advertising campaigns: contextual, targeted, media, digital
- E-mail marketing
- CRM marketing
- Viral videos
- SMM
- Chat bots, funnels, sales in messengers
- Branding (positioning, strategy, visualization, corporate style = identity)
- Work with reputation
- Search Engine Marketing
- POS materials
interaction
areas
b2b
"business-to-business"
The relationship between partners in the sales process, e. g., between legal entities, when one company sells a product to another, for the subsequent resale of this product or its use in the manufacture of its own product.
b2c
"business-to-consumer"
Retail sale of goods and services to individual customers for personal consumption. This system implies a wide assortment that satisfies the needs of the largest number of customers.
b2g
"business-to- government"
This model provides for the sale of goods and services to state bodies and institutions, such as: the army, police, courts, schools, kindergartens, universities, polyclinics, trauma centers, libraries, museums and theaters, etc.
c2c
"consumer-to-consumer"
The scheme of the relationship between the end consumer and the end consumer, when both the buyer and the seller are not entrepreneurs in the legal sense of this term. A feature of this segment is the participation of third parties — owners of trading platforms/marketplaces — sites where the seller can display the product and the buyer can purchase it.
interaction
areas
b2b
"business-to-business"
The relationship between partners in the sales process, e. g., between legal entities, when one company sells a product to another, for the subsequent resale of this product or its use in the manufacture of its own product.
b2c
"business-to-consumer"
Retail sale of goods and services to individual customers for personal consumption. This system implies a wide assortment that satisfies the needs of the largest number of customers.
b2g
"business-to- government"
This model provides for the sale of goods and services to state bodies and institutions, such as: the army, police, courts, schools, kindergartens, universities, polyclinics, trauma centers, libraries, museums and theaters, etc.
c2c
"consumer-to-consumer"
The scheme of the relationship between the end consumer and the end consumer, when both the buyer and the seller are not entrepreneurs in the legal sense of this term. A feature of this segment is the participation of third parties — owners of trading platforms/marketplaces — sites where the seller can display the product and the buyer can purchase it.
notable
projects
notable
projects
• Brands, Trademarks, Public Figures:
• Brands, Trademarks, Public Figures:
Dior:
web platform development for online ticket sales and 3D filming of the LadyAsSeenBy Dior exhibition
(2021)
DrViki:
development, support and amplification of the e-commerce platform belonging to the star cosmetologist Victoria Filimonova (high-level catalogs filtering, various types of online payment and delivery, discount & loyalty system, blog, SEO optimization, CRM, marketing)
(since 2018)
Ashram:
development, support and amplification of the e-commerce platform of Natalia Osmann’s yoga studio (SEO URL catalog pages, filtering, various types of online payment and delivery, discount and loyalty system, online registration for classes)
(since 2020)
AR-KI, Architecture & Interior Design:
website development wirh portfolio and services of the known architect Ivan Kachalov
(since 2013)
TM "Pomidora":
product branding and website development for the Ukrainian manufacturer and Private Label exporter of tomato paste, sauces and ketchups of "Pomidora" trademark
(2018−2020)
TM "MasterHouse":
development, support and amplification of a b2b web platform of household goods supplier with SEO URL-pages of catalogs, uploading positions to marketplaces
(since 2017)
TM "Nuvichem":
branding, design, web platform support and amplification for the chemical manufacturer of light industry and agriculture with SEO URL directory pages, filtering, different types of content access
(since 2014)
JSC "Lenreaktiv":
design, promotional materials and applications for the manufacturer of chemical products
(2020)
AnyaSoroka brand:
branding, full cycle website development for a designer clothing brand
(2019)
• International Scientific Events:
• International Scientific Events:
WCAH:
branding, development, support and amplification of the web platform for the World Congress of Accounting Historians
(2018−2022)
ICM:
development and support of the promotional website for the International Conference "Game Theory and its Applications" within the framework of the International Congress of Mathematicians
(since 2016)
EMC:
development and support of the promotional websitforof the International Emerging Markets Conference
(since 2016)
• Auto Business:
• Auto Business:
ŠKODA official dealer:
development, support and amplification of web platforms and web services for ŠKODA (the best state dealer since 2015)
(since 2014)
MERCEDES-BENZ official dealer:
development and support and amplification of promo landing pages for MERCEDES-BENZ
(2021)
TOYOTA official dealer:
development, launch and management of a promotional campaign on the TikTok social network for TOYOTA
(2021)
NISSAN official dealer:
development, support and amplification of web platforms and web services for car brands NISSAN, HYUNDAI, KIA, Chineese auto brands and affiliated organizations
(since 2018)
HYUNDAI Official dealer:
development, support and amplification of web platforms and web services for car brands NISSAN, HYUNDAI, KIA, Chineese auto brands and affiliated organizations
(since 2018)
KIA official dealer:
development, support and amplification of web platforms and web services for car brands NISSAN, HYUNDAI, KIA, Chineese auto brands and affiliated organizations
(since 2018)
GEELY official dealer:
development, support and amplification of web platforms and web services for car brands NISSAN, HYUNDAI, KIA, Chineese auto brands and affiliated organizations
(since 2018)
HAVAL official dealer:
development, support and amplification of web platforms and web services for car brands NISSAN, HYUNDAI, KIA, Chineese auto brands and affiliated organizations
(since 2018)
VOLVO official dealer:
development, support and amplification of web platforms and web services for car brands OPEL, CHEVROLET, CADILLAC, VOLVO, HONDA, SUZUKI
(2011−2019)
HONDA official dealer:
development, support and amplification of web platforms and web services for car brands OPEL, CHEVROLET, CADILLAC, VOLVO, HONDA, SUZUKI
(2011−2019)
SUZUKI Official dealer:
development, support and amplification of web platforms and web services for car brands OPEL, CHEVROLET, CADILLAC, VOLVO, HONDA, SUZUKI
(2011−2019)
CADILLAC official dealer:
development, support and amplification of web platforms and web services for car brands OPEL, CHEVROLET, CADILLAC, VOLVO, HONDA, SUZUKI
(2011−2019)
OPEL official dealer:
development, support and amplification of web platforms and web services for car brands OPEL, CHEVROLET, CADILLAC, VOLVO, HONDA, SUZUKI
(2011−2019)
CHEVROLET official dealer:
development, support and amplification of web platforms and web services for car brands OPEL, CHEVROLET, CADILLAC, VOLVO, HONDA, SUZUKI
(2011−2019)
Costas Car Rental:
branding, development, support and website amplification for a Greek car rental company
(since 2016)
Education, skills,
cognition, etc.
Education
- Master’s degree of ONAT after A.S. Popov, Engineer of fiber-optic communication systems, 2010
Certification trainings:
- Coursera
- Google Digital Garage
- Facebook Blueprint
- Tilda Education
- MaEd
- Skillbox
Software proficiency
- Adobe Photoshop, Adobe Illustrator, CorelDRAW, AutoCAD, 3Ds Max, Figma
- Working with code
- Video editing soft (OBS Studio, etc.)
- 1С, Bitrix24, AMO CRM, YClients
- Content Management Systems (all popular, as well as Tilda and similar)
- Advertising and analytical services
Language proficiency
- Ukrainian – native speaker
- Russian – native speaker
- English – C1
- Spanish – A2
Organization of work and communications
- Soft Skills
- Mindfullness
- Scrum
"Guilty pleasures"
- Photo shooting →
- Dark humor
- 40-90s music
#Extra
- Explain complex processes in understandable words
- Run a telegram channel with IT memes
- I'm the last one to cry in critical situations
So, where were we?
Let's do it smooth and easy:
Education, skills,
cognition, etc.
Education
- Master’s degree of ONAT after A.S. Popov, Engineer of fiber-optic communication systems, 2010
Certification trainings:
- Coursera
- Google Digital Garage
- Facebook Blueprint
- Tilda Education
- MaEd
- Skillbox
Software proficiency
- Adobe Photoshop, Adobe Illustrator, CorelDRAW, AutoCAD, 3Ds Max, Figma
- Working with code
- Video editing soft (OBS Studio, etc.)
- 1С, Bitrix24, AMO CRM, YClients
- Content Management Systems (all popular, as well as Tilda and similar)
- Advertising and analytical services
Language proficiency
- Ukrainian – native speaker
- Russian – native speaker
- English – C1
- Spanish – A2
Organization of work and communications
- Soft Skills
- Mindfullness
- Scrum
"Guilty pleasures"
- Photo shooting →
- Dark humor
- 40-90s music
#Extra
- Explain complex processes in understandable words
- Run a telegram channel with IT memes
- I'm the last one to cry in critical situations
So, where were we?
Let's do it smooth and easy: